Tips for branding your start up business

Tips for branding your start up business

I started my small publishing business around four years ago now and one of the key things I’ve learned during that time is that branding is key. It’s really important that right from the very beginning, you establish yourself as a strong brand. You want your potential customers to remember you and to instantly know …

Using Promotional Merchandise to Market Your Business

Using Promotional Merchandise to Market Your Business

Marketing is an ever-changing game; a constant push to grab interest and then to keep it there. Living as we do in a digital world, some business owners ask, “What’s the point of promotional merchandise? Does it still work?”  Well, the answer to that question according to this study by the Advertising Specialty Institute, is …

5 Top Tips for Improving Your Blog’s Domain Authority

5 Top Tips for Improving Your Blog’s Domain Authority

How can you improve your blog’s domain authority? Your blog’s domain authority is a valuable insight into how your website might rank on search engine results pages; scores range between 1 and 100 with the higher numbers being the best performing blogs. The calculations are reached by taking multiple factors into account.    To improve …

Things to think about when applying for a mortgage

Things to think about when applying for a mortgage

Owning a home is something that many of us aspire to. Don’t get me wrong, there’s nothing wrong with renting if that’s what you prefer, but if you can afford to buy your own home then it’s often the better option. Once you’ve paid your mortgage off, your home is yours and you won’t have …