The growth of lifestyle bloggers in 2020

The growth of lifestyle bloggers in 2020

As we say goodbye to 2020, I think it’s safe to say that we will all be glad to see the back of this year. It has been the toughest year for so many people. The Covid-19 pandemic has wreaked havoc across the globe and every single one of us has been hit by the wave in some way or other. Whether it’s been tragic loss of a loved one, or job loss due to the restrictions forced on us by this awful virus, we have all suffered this year.

Many of us have turned to the internet to help us get through the tough times and even just for some distraction away from the reality we have all had to endure. This is where lifestyle bloggers have really shone through. There are many ways that lifestyle bloggers have helped us to cope this year and it’s hardly surprising that these influencers have seen huge growth in their followers in 2020.


We follow influencers for many reasons and reassurance that we are doing ok is one of them. Self-doubt can be crippling, so it’s good for us to see that we aren’t the only ones making tough decisions or going through difficult times. This is why I love to follow genuine lifestyle influencers who show both the highs and the lows without filtering out their tough times.

Influencers provide a distraction

Many of us have been forced to spend long periods of time within our homes this year with very little to focus out attention on. I will admit that I found many days really tough without the usual routine of school runs and work. Following influencers and watching their videos or reading there content provides a great distraction from the tough situations we’ve been going through.

There are many lifestyle influencers who are genuinely funny and entertaining to watch which can really help to lift your mood. There are also lifestyle influencers who motivate us to be active, keep going and focus on all of the positives we have in our lives. These kinds of influencers have seen huge growth in 2020 as they have provided a really vital lifeline for people struggling with lockdown and restrictions.


Coping mechanisms

It’s always great to see how other people are coping with difficult situations and for many of us, the pandemic has been the very toughest time of all. Seeing how an influencer copes with the tough times can help us to develop coping strategies of our own so that we can get through difficult times and come out the other side even stronger than we were before.

When you think about all the things that have happened during 2020, it’s easy to see why there has been such a huge growth in the popularity of lifestyle influencers. There are influencers out there helping us to cope with the way our lives have changed on lots of different levels, whether it’s providing a distraction, giving us some motivation or helping us to just get through each day.

*This is a collaborative post.

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